The importance of staff Retail Security Training

Brand and image are important and impact on customer loyalty that effects footfall, failure to maintain the brand can lead to a reduction in sales. Many retailers spend large amounts on marketing the brand to increase sales. Negative advertising of the brand is detrimental to sales.

A regular customer upon leaving Superdrug was stopped by police after being accused by staff within the store of stealing jewellery. After police checked the CCTV it became apparent that the customer had not stolen any products. Customer slams Superdrug over false shoplifting allegation

From reading the article it appears obvious that staff did not follow the ASCONES procedure and jumped to a conclusion without any facts. This could of occurred for several reasons. The staff have not been trained in retail security or ASCONES. The staff have not received regular refresher training, or the staff were unaware of the policies and procedures relating to suspected theft.

It is easy to criticise the staff after the incident occurred and from the office stating what they have done wrong. Rather than criticise the staff lets look on the positive side and how we can move forward. Rather than let the suspect get away, the staff acted, with hindsight it would of been better if the suspect customer had not been stopped at all. This comes down to training and giving the staff the knowledge to make informed decisions on when to stop and when not to stop suspicious customers.

ASCONIA Retail Security Consultancy provide retail security training to staff, managers and security officers across the UK, that ensures that staff understand retail crime and how to detect and reduce the negative effects it has on your store. Increase your stores profits by reducing your losses. Contact info@asconia.co.uk for more information.